Article View Summary (2010)

Where do you find more customers?

How do you compete with bigger businesses?

Answer. Build loyalty and rewards.

You may not have the money to spend on advertising like your competitors do but you don't need it. What you need is added exposure, added exposure that costs little or none. One way you can do this is free publicity

One of the best ways is referrals. Getting referrals from your customers reinforces new customers that they should choose you because they can trust you and they will be satisfied. A good way to track your referrals is to build a list and rank it. You can develop a database of your most loyal customers and the products they buy. How many are repeat customers? How many times per month/year are they repeat customers. Assemble this information and rank it to ensure you are spending your time wisely with your best customers.

Join local events. Get involved in your community. Being involved in one event may spell the difference between increased cash flow or stagnation.

You must remember that you are one of many businesses that the customer can chose. You must give them an incentive. Once you give them an incentive, reward them and reinforce that they have made the right decision. Actively pursing them to give you leads of other people with the same problem or people that may be in their industry and simply contacting them will be a great start! Until next month.

For more information check out BUSINESS GROWTH

He has helped several entrepreneurs develop and sell their business. His expertise is in the area of growth and business development. He has also been involved in developing business chapters in cities across Western Canada.

@2006 Business Growth Solutions

To help business owners, entrepreneurs and smaller companies realize their true potential and develop their companies.

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@Business Growth 2005 "Growing Small Business"